J. Cole "a m a r i" [Music Video]
J. Cole drops visual for “Amari” off his sixth studio album ‘The Off-Season.’ The title of the track pays tribute to Ibrahim H’s son, Amari. The visual comes two days after “Amari” debuted at No. 1 on the U.S. Spotify chart with 4,106,000 streams — the biggest debut for any song this year.
Directed by Mez for his agency Heirs Entertainment, the visual features J. Cole rapping in front of a Dreamville branded helicopter around New York City, a mock-up of his old college dorm, the wall now covered with gold and platinum records stacking up the wall, a fire, and more. The visual ends with a message at the end — “Hold on to your inner child.”
Post by: Alex H